The visual agent in the communication process has gained importance as the means or media on which it is transmitted has expanded, but it is rarely explored with the same rigor as that specified for the record, like, For example, in linguistics. This situation could be represented by his apparent innocence flat surface engagement with meaning and, therefore, it seems closer to the natural order of things.
In terms of measurement, its existence as analog means it is based on a continuous scale according to degrees of difference, rather than discrete steps given to digital. Even in the case of half-tone images on paper and electronically scanned the senses is perceived as similar, as continuous, not composed of distinct elements, such as points and pixels. When run in the register of language, a province of digital visual suffers a loss, loss, for example, subtle gradations than the eye can detect color and words can not explain. Similarly, there is a failure to give full expression in the language to an aesthetic experience, for example, the feelings generated when viewing Mountain Scenery.
In these circumstances, we can also add the inadequacy of words to adequately express the nuances of visual cues seen in social gatherings, which are echoed in the film and television. Anyway in May, to look more closely we see that the understanding of the implications of such visual media in the communication process calls for an awareness that goes beyond the obvious, beyond its place as a given in view.
